Corporate Events 101: Boosting Employee Engagement with Photo Booths
The Beauvert Room at the Fairmont Jasper Park Lodge, decorated for a corporate event. (Image provided by Jasper Event Management / Kinfolk Photography)
In the corporate world, fostering a sense of community and engagement among employees is paramount. Corporate events, when executed effectively, serve as a catalyst for building this sense of unity and collective motivation. A unique and innovative approach to elevating employee engagement at these events is the integration of photo booths. Not only do they add an element of fun, but they also create lasting positive memories for the attendees.
Why Photo Booths?
The allure of photo booths at corporate events goes beyond just capturing photos; they act as a hub for interaction and laughter among employees. Photo booths break down barriers and encourage people to step out of their professional shells, facilitating networking and team-building in a casual yet powerful way. If the photo booth provides on-site printing, these keepsakes serve as tangible reminders of the good times shared with colleagues, further strengthening team bonds. At Fancy Fox Photo Booths, we offer custom print templates that can incorporate your branding and reinforce a sense of connection to your brand.
The historic Jasper Train Station on Connaught Drive, with snow-capped Mt. Edith Cavell rising up behind.
Planning Your Photo Booth Experience
Choosing the Right Photo Booth
Selecting an interactive, open-air photo booth is crucial as it allows for group pictures, making the experience more inclusive and engaging. The days of small cramped photo booths are gone, and now people want the space to express themselves and the freedom to bring all their friends and co-workers into the photo with them.
Customization Options
With multiple backdrops options to choose from, fun and silly props, and unique print templates, your photo booth experience can be customized to align with the event's theme, enhancing the overall cohesion and aesthetic of the event.
Location Placement
Strategically placing the photo booth in a high-traffic area ensures maximum participation and adds to the event's dynamic environment. Often photo booths are placed in high visibility areas or at the entrance to an event, enticing people to join in. Fancy Fox photo booths have their own lighting to ensure visibility.
Integrating photo booths with common corporate event themes such as holiday parties, product launches, and team-building retreats adds a layer of excitement and creativity, encouraging more interaction among attendees.
Maximizing Employee Participation
To ensure that all employees partake in the photo booth experience, offering incentives and effectively communicating the photo booth's presence prior to the event are key strategies. These efforts can significantly increase anticipation and participation. Additionally, incorporating a social media hashtag encourages employees to share their photos and further promotes the event and company brand.
Leveraging Photo Booth Content Post-Event
The engagement doesn't stop once the event is over. Utilizing the photos from the photo booth on social media platforms creates a fun and authentic way to engage with employees post-event. Furthermore, utilizing these photos for internal purposes, such as employee recognition or team-building activities, can further reinforce the positive impact of the event and bring people back to those moments of laughter and connection.
Social Media Engagement
Sharing photo booth pictures on company social media platforms not only increases engagement but also portrays the company's culture to the outside world. With the implementation of our custom templates, you can ensure that each social media share includes your company logo to deepen brand recognition. This is especially important when the event is tied to a fundraiser or social cause, which correlates the company brand to social responsibility.
Internal Use of Photographs
Internally, these photographs can be utilized to further foster a sense of community within the workplace, reminding employees of the positive experiences shared during the event.
Photo booths have successfully transformed corporate events by boosting employee engagement and gathering positive feedback, which illustrates the tangible benefits of this innovative approach. When a corporate event is also providing a unique experience, such as traveling to a place as beautiful as Jasper, this can reinforce the perceived benefits and advantages of working for your brand.
Choosing a Photo Booth Provider in Jasper
When selecting a photo booth provider in Jasper, it's essential to consider factors such as customization options, equipment quality, and experience. Asking for recommendations and considering reviews from previous clients can also help ensure you choose a reputable and reliable provider. It can also be important to consider whether the photo booth company provides a quick turnaround time for photos (or instant on-site printing), and whether or not they provide a booth attendant to ensure clients have a smooth and enjoyable experience with the booth.
Conclusion
Photo booths, with their unique blend of fun, creativity, and technology, stand out as a powerful tool in enhancing employee engagement at corporate events. In our current age of social media and digital identity, the images will contribute to the lasting impact of your brand online.
They not only provide entertainment but also foster an environment conducive to networking and team-building. Event planners eager to create memorable, engaging corporate events should undoubtedly consider including a photo booth as a staple feature in their planning checklist.
Have questions about renting a photo booth for your event in Jasper National Park? Contact Fancy Fox Photo Booths today using our contact form.